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The car art that helped to find missing people.

Every 30 minutes a child goes missing in Russia, and posters are still the go-to tool for search campaigns. While 70% of search success depends on alerting witnesses, these posters are usually poor quality with really limited reach.

Meanwhile, Russian drivers use airbrush art to brand their cars and protect them from theft—the eye-catching designs make stolen cars easier to spot. We connected these two ideas and used this local insight to help find missing children around Moscow.