HERCULES ICE CREAM
WINTER ICE CREAM DELIVERY
The colder the winter gets, the cheaper the ice cream becomes.
In 2012, we had a problem: how do you sell ice cream during the coldest winter in years? The idea was simple — if it’s freezing outside, why not tie the price to the temperature? The colder it got, the cheaper the ice cream became.
In the process, we basically launched a food delivery service long before Uber Eats and DoorDash were a thing.