HERCULES ICE CREAM
WINTER ICE CREAM DELIVERY
The colder it gets, the cheaper the ice cream.
In 2012, we had a problem: how do you sell ice cream during the coldest winter in years? The idea was simple—if it's freezing outside, why not tie the price to the temperature? The colder it got, the cheaper the ice cream became.
We basically launched a food delivery service way before Uber Eats and DoorDash were a thing. Damn.